Meet Elizabeth Dixon, local Mom, Author, Motivational Speaker, and more recently the Founder of Slumber Sleepwear. Elizabeth currently resides in Newnan with her husband, John, and thier two kids, David and Ansley plus their Vizsla dog, Penny. Elizabeth has a true entrepreneurial spirit and in our Q&A, she shares what inspired to create her luxury sleepwear line along with her favorite Mom “hack”!
Q&A
What is your background? Tell us about your career.
I first moved to Georgia 20 years ago to work with the incredible company, Chick-fil-A. I was blessed to help with starting the wellness program for the company and worked in Human Resources for 10 years and then led Hospitality for another 10 years. Last year I shifted to work for Dan Cathy, our Chairman, in the work he is doing at Trilith in Fayetteville, specifically in creating Trilith Foundation whose purpose is to inspire human flourishing and mission is to enrich the lives of creatives who inspire the world. If you haven’t been to Trilith yet, you’ve got to come check it out!
What called you to become an Entrepreneur and create Slumber Sleepwear?
What called me to start Slumber? It was early in the pandemic of covid and I would lament to my husband almost every night that I wished I had cute pajamas that were comfy but also modest. I still had some of my lingerie from 10 years before and it was too slinky to wear around our 7 year old son, so I transitioned into the old t-shirt look and didn’t love it. I wanted to be cute, comfy and modest and had the hardest time finding options that struck that balance. So, one morning while lamenting yet again, he encouraged me to do something about it or, you know, stop complaining (he was very sweet about it, promise.) That day I called a friend in the fashion industry and told him my idea. He said he saw the need and would help me get going down the road of designing and producing a high quality sleepwear brand. The rest is history!
What called me to become an entrepreneur…well, in college I started my first business, and I thought that was what everyone did – not something unique to me. I have since learned over time that business and galvanizing others toward an idea is not only something I love but something I am uniquely good at. Since college I have started 7 businesses, Slumber being the most recent.
You are also an Author and Motivational Speaker. Please share more about your books and the powerful messages they offer.
I love making the daunting things in life feel doable. Through my life I have talked with many people who had the dream, the idea, the desire to do something but so often it felt too daunting to go for it. Reality is, the hard things in life are daunting, but they are also the things we look back on and are most thankful for and proud of. So, that is what I center my writing and speaking around – helping to make the daunting doable.
My first book is The Power of Customer Experience – helping brands grow by allowing front line employees understand the impact their work has on the brand they work for and the lives of the customer on the other side of the interaction.
My second book is The Strength of Purpose – helping readers know and live their life purpose.
My third book is bouncing around in my mind, but won’t be a reality until 2025 because 2024 is the year of presence and rest in our family.
What is the best thing about your job?
My favorite part of work is getting to use my gifts and talents in a way that creates meaning in others lives! Work doesn’t feel like work when it comes from my purpose in life.
What is your best “working mom” tip?
One woman who I worked with years ago, who I greatly admire, told me early on – ‘anything that doesn’t bring you emotional compensation that you can afford, outsource it.’ So for me, making my kiddos baby food was a thrill – it brought me deep joy and “emotional compensation”. Folding laundry? Not an ounce of emotional compensation in that for me. So, any task that doesn’t bring joy that we can afford to pay someone else to do gives our family more quality time together.
What is your favorite “mom hack”?
Not sure if this is a “hack”, but something I have really been focusing on – being present and interested in what my kiddos are interested in. That used to be soccer with my son and dancing around the house with my daughter. Now it is Fortnight with my son and cooking with my daughter. To see their faces light up when I prioritize pursuing them is really special! And it isn’t always easy – the tasks and ideas can distract me, but for me it is worth the fight to prioritize the aspects of my life that truly matter the most to me. I have to tell myself that doing “nothing” together is the greatest something.
What do you love about Peachtree City and the surrounding areas?
I love running into people I know and all the local businesses! With Trilith now there are even more small businesses to support – I absolutely love that! And of course the golf cart paths 🙂
What TV show are you loving right now? Book? Movie? Podcast?
TV show – we recently found a 2019 show, Bless This Mess, and it is hilarious
Book – Just finished Thinking In Bets by Annie Duke and am deep into Elon Musk by Walter Isaacson
Movie – I watched the Nutcracker and the Four Realms with my daughter this past Christmas, so good!
Podcast – The Savvy Sauce…Laura is such a great interviewer and her topics are so interesting and practical!
Is there anything else you would like to share with our Moms?
Keep up the great work of raising the next generation! It can be so exhausting and we have to remember that we can’t give out of what we don’t have – so pour into your health and be your best self so you can pour into your kiddos – the greatest legacy you can leave!
For more information about Slumber Sleepwear, visit www.slumbersleepwear.com.